Finance visibility isn’t optional - it isn’t just helpful, it’s non negotiable

When it comes to running your business  and more importantly, making the right decisions, visibility isn’t just helpful. It’s non-negotiable. And no, we are not talking about brand visibility or social media reach. We are talking about real visibility. The kind that comes from understanding your finances and operations inside and out.

If you're planning your year and trying to grow without a solid grip on your numbers, you're not steering, you’re guessing. And don’t get us wrong, some people do guess their way into a profit. But if that’s your strategy, you're flying blind, and it’s only a matter of time before something breaks.

You need the right reports.

You need processes that make sure those reports are accurate because rubbish in, gives your rubbish out. If your data is off, your decisions will be too.

In the agency world where recruitment and by extension, staff cost is often the silent killer.

Your team is your biggest expense. If you don’t know how much you’re making, how can you know how much you can afford to spend on people? You can’t. You can only hope you’ve got the balance right.

In a nutshell:

• Get your reporting sorted.

• Make sure the data feeding those reports is clean and current.

• Learn how to read the story those numbers are telling you.

• Make decisions based on fact, not gut feel.

That’s how you build a profitable business or at least one where you understand why you're not hitting your targets and what to do about it.

You won’t always land the exact number you’re aiming for. But when you’ve got the right visibility, you’ll know what levers to pull and when to pull them. 

Stop guessing and start running your business with clarity and confidence.