Websites important 'beyond sales'

Category: Ecommerce

April 22nd 08, 08:55

Establishing a web presence can be an important move for a business beyond sales, one expert has said.

John De Groot, managing director of Startup Co, commented that a sophisticated website is particularly important for small enterprises looking to move into selling online.

However, even companies without an e-commerce component may benefit from an effective internet presence, he said.

The creation of an "online business card" can increase a business's profile or credibility, explained Mr De Groot, whose company was founded in 1982 by a group of local partners in Worthing, West Sussex, as a resource for potential entrepreneurs to investigate the practicalities of starting a firm.

"It can illustrate achievements, clients, partners, awards, editorial, opinion, etc," he explained.

New domain name registration reached a figure of 10.7 million in the first quarter of last year, representing a year-on-year increase of 25 per cent, according to VeriSign figures.

This news story was brought to you by Bluhalo, a leading UK digital agency.

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