Organic search 'ups the Independent's market share'
Category: Rich Media
April 10th 08, 08:57
Effective search engine optimisation (SEO) has helped the online incarnation of the Independent boost its market share by more than half, a new blog post suggests.
According to Robin Goad on his blog for Hitwise, the newspaper's website is now the seventh most visited website in the organisation's News and Media category, ahead of the Mirror and the Express.
While the Independent still lags behind rivals the Daily Mail, the Sun, the Guardian, the Times, the Telegraph and the FT, Mr Goad observes that the number of visits the newspaper receives from Google News has increased ten-fold over the past year.
Paid search has played a part in this trend, but the Hitwise representative claims it is organic SEO that has helped the Independent the most.
The amount of traffic the site receives from the term 'independent' has fallen by 84 per cent since November, but the number of distinct terms directing users to the newspaper's site has grown by 1,000 to 10,000 during the same period, he says.
Earlier this year saw the Independent relaunch its website, placing more of an emphasis on rich media.
This news story was brought to you by Bluhalo, a leading UK digital agency.
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