Add Keywords 'makes search marketing easier'

Category: Search

March 10th 08, 11:30

Yahoo!'s Add Keywords tool makes the process of selecting relevant keywords easier, according to a new blog post.

Writing on the Yahoo! Search Marketing Blog, marketing communications manager Roger Park says that the recently expanded feature offers users "three easy options" for supplementing existing ad groups with new keywords.

A new Add Keywords option gives marketers access to a dialogue box with one click, following which they enter their desired words and phrases up to a limit of 500 terms.

Meanwhile, a Choose From list does not require the user's input, instead drawing on existing information from ad groups to formulate a list of related keywords than can then be selected.

Research Keywords is another new feature through which marketers add terms either into a box on the left, which can generate keyword suggestions, or the grey input box on the right.

Kastle Waserman reminded readers of the same blog last week to budget carefully when mounting a new paid search online strategy.

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