Obama campaign 'demonstrated savvy mastery of Web 2.0'

Category: Web 3.0

March 2nd 09, 09:56

The success of the election campaign for current US president Barack Obama was due in part to his skill with a number of Web 2.0 platforms, according to political experts.

OpEdNews.com reported that authors Soumitra Dutta and Matthew Fraser have praised Mr Obama's use of sites such as Twitter, MySpace and Facebook.

"He left no Web 2.0 stone unturned, from social networking sites to podcasting to mobile messaging, and as a result he created an 'e-ruption' not only in American politics but throughout the world," said Mr Dutta.

He added that the Obama campaign's command of Web 2.0 was helped by a Facebook co-founder, but social media was also used to promote the candidate in an unofficial capacity.

For example, he explained that the Yes We Can video - made by Black Eyed Peas singer will.i.am - received 20 million views on YouTube ahead of the November election.

The official Facebook page for Barack Obama currently has more than 5.7 million supporters.

This news story was brought to you by Bluhalo, a leading UK digital agency.


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