Twitter expands into texts

Social networking site Twitter is going mobile with the launch of a new service for its Canadian customers.

The site has signed an agreement with mobile operator Bell Mobility that will allow customers to activate a full, two-way SMS service.

"If you're a Bell Mobility customer, you can update Twitter via SMS and receive updates from Twitter via SMS," explained Twitter on its blog.

The move highlights the growing value of social networking sites in ecommerce, with information now being downloaded to mobiles so that people need never be out of touch with their social networks.

Businesses can help to significantly enhance their brand recognition and status by tapping into the potential of social networking sites like Twitter and those already using these sites will be pleased to hear of the move into mobile technology.

"One of the driving ideas behind Twitter is to extend the power of a real-time network to mobile devices everywhere through the simple technology of SMS," said Twitter.

Twitter recently launched a more integrated search experience to its site, in an effort to increase the number of people staying on the site and searching through its contents.

This news story was brought to you by Bluhalo, a leading UK digital agency.