Semantic web 'could help to boost PPC returns'

Category: Online marketing

November 17th 08, 11:30

Harnessing the semantic web could be one way for marketers to increase returns from paid search advertising, it has been suggested.

According to Hakia president Melek Pulatkonak, semantic search has the potential to offer more relevant pay-per-click ads to web users and thus increase the chance of these consumers clicking on an ad.

"If ten per cent of people click on sponsored links today, semantic search would increase that to 50 per cent," she said at the Global Internet Summit in California, according to Online Media Daily.

The semantic web is becoming a hot topic in the internet technology industry, reflected in the recent flurry of launches of social networking services and plug-ins built using semantic coding.

Such offerings include Twine, a social network that focuses on connecting people based on their interests, and Glue, a browser plug-in that turns e-commerce sites into social media hubs by allowing users to leave comments on products and see what their friends say about other items.

This news story was brought to you by Bluhalo, a leading UK digital agency.

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