Expert suggests simplicity is the key with website registration

Category: Accessibility

November 3rd 08, 13:32

Companies which have registration forms for consumers on their websites should make them as simple as possible, an expert has suggested.

Writing on E-consultancy, David Jackson of Clicktools said that there are many firms that do not take good customer service seriously enough and listed a number of points that he felt illustrated their bad practice with regards to website design.

The managing director claimed that businesses do not care about their consumers if they "don't minimise information required to register for information".

"Why do you need anything other than an email?," he remarked.

Mr Jackson also implied that companies can serve their customers better by making it easy for them to provide feedback and by using analytic tools in order to spot any flaws in the design of their websites.

The comments appear similar to those made in the Los Angeles Times this week by business advice columnist Karen E Klein, who claimed that websites should be kept "clean, simple and well-organised".

This news story was brought to you by Bluhalo, a leading UK digital agency.

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