New browser plug-in offers semantic social networking

Category: Social Media

October 29th 08, 08:48

A new social networking web browser plug-in developed by AdaptiveBlue has been launched to allow users to see what their friends have browsed on hundreds of popular sites.

The Glue plug-in works by showing users visiting a particular website what their friends looked at on the same site and any comments they had on specific item.

Websites such as Amazon, Last.fm, Netflix, Yahoo! Finance, Wine.com and Citysearch are supported by the plug-in, which relies on semantic recognition technology to automatically identify products on the web.

"By recognising that you and your friends are visiting the same movie, for example, Glue is able to connect you regardless of when and where you visit it," AdaptiveBlue said in a blog post.

Glue remembers the last 20 items browsed and allows users to click on a 'Like' button to show that they favour a particular product, as well as add comments in the '2Cents' box.

The launch comes shortly after Radar Networks unveiled its Twine semantic social networking site, which allows users to connect with others based on shared interests and recommendations.

This news story was brought to you by Bluhalo, a leading UK digital agency.

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