Website design 'should not overlook SEO'
Category: Digital Marketing
July 2nd 08, 10:21
Companies planning a new website design or redesign should not underestimate the importance of incorporating search engine optimisation (SEO) principles, according to one expert.
Writing for TechRepublic, Justin James highlighted the fact that many companies tend to "woefully" ignore the key areas of SEO, usability and accessibility.
In terms of SEO, firms should not assume that it will naturally occur during the website design and development process, he stated, adding that businesses may want to seriously consider bringing in help from a consultant.
"If you want to leverage your website as much as possible and minimise the amount you need to spend on paid ads, you might want to bring in an outside expert," Mr James said.
He went on to emphasise the importance of integrating usability and accessibility principles from the start of the website design process and having these tested by real web users.
The comments follow a report from Business Week on the ten most important "commandments" to consider when it comes to web design, including refraining from overusing Flash and making sure website ads do not obscure content.
This news story was brought to you by Bluhalo, a leading UK digital agency.
Related News
Send to a Friend
Print
Spread the Word...
Categories
- Digital Marketing (253)
- Ecommerce (134)
- Internet Trends (194)
- New websites (82)
- Rich Media (66)
- Social Media (225)
- Sports & Internet (118)
- User Experience (UX) (38)
- Web 3.0 (43)
- Web Accessibility (42)
Archive
- March 2010 (25)
- February 2010 (50)
- January 2010 (927)
- December 2009 (1012)
- November 2009 (1211)
- October 2009 (1499)
- September 2009 (1720)
- August 2009 (138)
- July 2009 (60)
- June 2009 (64)
- May 2009 (81)
- April 2009 (51)
- March 2009 (55)
- February 2009 (51)
- January 2009 (54)
- December 2008 (49)
- November 2008 (50)
- October 2008 (47)
- September 2008 (51)
- August 2008 (51)
- July 2008 (52)
- June 2008 (49)
- May 2008 (49)
- April 2008 (50)
- March 2008 (50)
- February 2008 (50)
- January 2008 (50)
- December 2007 (42)
- November 2007 (40)
- October 2007 (35)
Facebook
del.icio.us
Yahoo! My Web
Digg
Google Bookmarks
Reddit
Technorati
Newsvine
Stumbleupon





