Website design 'should not overlook SEO'

Category: Digital Marketing

July 2nd 08, 10:21

Companies planning a new website design or redesign should not underestimate the importance of incorporating search engine optimisation (SEO) principles, according to one expert.

Writing for TechRepublic, Justin James highlighted the fact that many companies tend to "woefully" ignore the key areas of SEO, usability and accessibility.

In terms of SEO, firms should not assume that it will naturally occur during the website design and development process, he stated, adding that businesses may want to seriously consider bringing in help from a consultant.

"If you want to leverage your website as much as possible and minimise the amount you need to spend on paid ads, you might want to bring in an outside expert," Mr James said.

He went on to emphasise the importance of integrating usability and accessibility principles from the start of the website design process and having these tested by real web users.

The comments follow a report from Business Week on the ten most important "commandments" to consider when it comes to web design, including refraining from overusing Flash and making sure website ads do not obscure content.

This news story was brought to you by Bluhalo, a leading UK digital agency.


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