Yahoo and Google "share a lot of values"

Category: Online marketing

May 9th 08, 09:03

The shared outlook of search pioneers Yahoo! and Google could make an advertising tie-up feasible, executives at Google have said.

Commenting before the company's annual meeting this week, co-founder Sergey Brin expressed the company's positive feelings about a potential deal.

According to the BBC, some commentators have suggested that the two-week advertising trial pursued by the online giants was primarily intended as a guard against Microsoft's attempt at an acquisition of Yahoo!, which collapsed last weekend.

But Mr Brin said: "We have been talking to Yahoo! and we are very excited to be working with them.

"We share a lot of values with them."

Meanwhile, chief executive Eric Schmidt said that the trial had been a "successful" initiative.

Earlier this week, Reuters reported that a deal between the companies could see Yahoo! search results integrated with Google ads.

But the report suggested that final details of such an online strategy had not yet been finalised.

This news story was brought to you by Bluhalo, a leading UK digital agency.

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