Social media 'outstrips email' for employee engagement

Category: Social Media

June 10th 09, 11:57

Social media is used more than email to keep employees engaged, according to the results of a new poll.

Almost 1,500 people took part in the Employee Engagement Survey, carried out by Buck Consultants and the International Association of Business Communicators (IABC).

While 75 per cent of those polled use email to engage with their employees, the figure for social media was higher at 79 per cent.

Julie Freeman, president of IABC, said that social media can generate two-way discussions between employers and staff, while Robin McCasland of Buck Consultants pointed out that good engagement is especially important in times of economic uncertainty.

In related news, 645 people took part in an internet poll by the Houston Business Journal to find the most popular social networking website for customer engagement.

LinkedIn gained 38 per cent of the vote with Facebook following at 24 per cent.

One reader pointed out that social media allows benefits such as instant feedback and crowd-sourcing ideas.

This news story was brought to you by Bluhalo - a leading UK digital agency


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