Web 2.0 tech 'can benefit e-commerce'

Category: Ecommerce

June 1st 09, 14:00

New technologies can help e-commerce sites to boost their sales by bringing together the various components of the online shopping experience, according to one expert.

Jarrod Rogers, chief executive of co-browsing technology provider Sesh, told Internet Retailer that it is possible for e-commerce firms to use the growth of social networking to enhance web users' online shopping activities.

His own company makes a product that enables retailers to encourage users to invite other shoppers to their website and browse and annotate products in real-time.

One site, Novica, said that it had seen a positive response from customers since introducing the technology on its own site.

Mr Rogers commented: "Technology that can marry socialising, display advertising and shopping can bridge the gap between social networks and generating revenue, for retailers and social networks."

UK consumers have spent a collective £200 billion on internet shopping in the last nine years, according to IMRG.

This news story was brought to you by Bluhalo, a leading UK digital agency.


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