NFL.

www.nfluk.com

NFL UK tasked Bluhalo with creating their official online presence. Key priorities lay with brand communication, increasing fan engagement and education, providing a dynamic showcase for the sport and increasing its commercial effectiveness.

We ensured the site’s navigation was intuitive and included a number of social media elements to build on the NFL UK community. We brought the sport to life by incorporating dynamic creative elements such as pitch markings and players in action and made provision for site monetisation such as sponsorship and advertising, whilst ensuring it minimised interruption to the user experience.

The website has been very well received by fans and the client alike and was recently awarded NMA site of the week, being scored 22/25 for usability.