ITV

www.citv.co.uk/static/mattelwoogie

Appointed by ITV in July 2008, Bluhalo is retained by ITV to carry out tactical digital projects covering a broad spectrum of their digital activity from tactical microsites through to promotional banners. As well as several ongoing projects, the most recently completed project includes a new microsite for Mattel’s virtual pets – Woogies.

The site has been created as part of Mattel’s sponsorship of CiTV strand in the three month run up to Christmas to promote Woogies, the virtual pet that can be trained by making funny noises.

The site includes videos of the TV ads, product information and battle tips and is designed to increase awareness of Woogies amongst their target market of four to nine year old boys. The site will be promoted via banner advertising on the CITV website.

The client was delighted with the strong Woogie branding injected throughout the site and with the fast turnaround time from briefing to launch.