Hi-Tec.
When you’re launching one of the biggest technological advances your industry has seen, it is essential that your online presence reflects the groundbreaking nature of your new product range.
The website will form the core of an online campaign promoting Hi-Tec’s new ion-mask™ footwear range. It has been designed to deliver a dynamic and engaging experience and provides a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology. The website presents visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction, brand engagement and natural SEO.
A huge spike in traffic occurred following the global launch, with traffic levels continuing to rise. The success of our social media strategy is reflected in the fact that 63.8% of traffic is sourced from referring sites and the site has seen a 30% increase in page views between July to September 08.
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