Headline

www.the-b-word.co.uk

As the only UK publisher prepared to publish The Gossip Girl series, Headline needed a site that would promote the racy, mature feel of this and other popular teen books, whilst building and engaging a community.

The creative for the site was going to be key in ensuring its success, so our first step was to undertake in-depth audience research. From this, we created an exciting and striking feel for the site, incorporating the most popular elements of social media sites, allowing readers to get their opinions heard; a key factor in encouraging loyalty and repeat visits.