Launch of new Impreza WRC2008

May 29th 08, 10:30

The new Impreza WRC2008 launched in Greece last night. Held in the SWRT service park and showcasing not just a totally new livery but a new hospitality unit, the team hosted over 120 international media in an event attended by some 160 people.

On hand were Mr Kudoh, President of STI, and David Richards, Team Principal and Chairman of Prodrive, David Lapworth, Technical Director and WRC2008 drivers Petter Solberg and Chris Atkinson, and test driver Markko Martin. The introduction featured a highlights DVD, entitled "An Icon Evolves", illustrating the illustrious history of both the team and the synonymous blue and yellow livery, leading to the introduction of the new blue and white car. Presenters then went on to outline the key changes in the car such as the technical details.

The launch of the car is supported by the launch of a microsite, developed by Bluhalo, which includes the history of the car, plenty of imagery and a video featuring time-delayed shots of the entire build of the car from start to finish.

Below are some images of the new car and the launch:




Bluhalo's logo is on the rear spoiler as part of our sponsorship deal as Official Technical Partner.




Front shot of the new Impreza WRC2008.




The official launch in Greece last night.

---

---

Archive

1. September 2010
2. August 2010
3. July 2010
4. June 2010
5. May 2010
6. April 2010
7. March 2010
8. February 2010
9. January 2010
10. December 2009
11. November 2009
12. October 2009
13. September 2009
14. August 2009
15. July 2009
16. June 2009
17. May 2009
18. April 2009
19. March 2009
20. February 2009
21. January 2009
22. December 2008
23. November 2008
24. October 2008
25. September 2008
26. August 2008
27. July 2008
28. June 2008
29. May 2008
30. April 2008
31. March 2008
32. February 2008
33. January 2008
34. December 2007
35. November 2007
36. October 2007
37. September 2007

Blog Photos